Scaling 7-10 Figure eCom Brands With Google Ads Using Our 3-Phase ROAS System™
No fluff. No lock-ins. Just structure, segmentation and ROAS that scales.
We’ve generated thousands of sales for:
Ranked 1st in Australia for Paid Ads & Web Analytics by Favikon:
Kain Thompson: Senior Account Manager at Google Sydney
“Ramzy has applied exceptional work across a myriad of accounts. His strategic thinking, combined with a highly organised and efficient approach, has consistently impressed me. He is an excellent communicator, always keeping us informed and proactively addressing any challenges.
Ramzy’s approach to campaign management and structure is always fantastic to see – and he is always experimenting with leading practices to deliver an edge on his accounts. I recommend Ramzy and Green Mint Digital to organisations seeking a reliable and results-driven agency partner.”
Are You A DTC Brand Wanting To Scale But…
You see no progress in your account and you know there’s lost potential?
How we’ll turn it around:
- Proven revenue growth system
- Completely bespoke to your brand
- Driven millions in revenue for our clients
Your Google Ads account is poorly managed and you need a trusted partner
What we do instead:
- Your account won’t be managed by a junior
- You work directly with our CEO (Ramzy)
- Campaigns optimised by DTC pros
You’re worried about long-term contracts with no proven success
What we offer:
- Risk-free 30 day trial
- No lock-in contracts
- Only pay if you win
Ben Wapling: Head of Marketing & Digital
“Ramzy is a true Google Ads expert and he has shown a strong technical proficiency, drive, and passion to drive results for our brand.
He has been able to quickly transform our account with a positive “can do” attitude and pleasingly we have seen strong growth and an increase in ROI since he has been working on the account.
If you are looking for a hands-on and passionate Google Ads expert for your business, I would have no hesitation in recommending Ramzy.”
Results That Speak For Themselves
Data-backed outcomes from scaling eCommerce brands worldwide
The 3-Phase ROAS Scaling System™
Structured. Segment-led. Built for scale.
Phase 1: ROAS Reality Check
Discovery + Live Strategy Call + Campaign Teardown
What we cover over two dedicated sessions:
- Review your core metrics:
- AOV
- Number of SKUs
- Monthly ad budgets
- Historical ROAS & spend trends
- Note: This could be POAS or contribution margin depending on what’s being tracked within the account/across the business
- Diagnose account health: Is performance scaling? Or slipping?
- Perform a live teardown of your Google Ads campaigns
- Map out your current campaign architecture
- e.g., “10 Performance Max campaigns + 3 Broad Search”
Then we show you what it should be:
- Segmented Shopping campaigns by product performance
- Dynamic Search Ads (DSA) as the core Search strategy
- Optional segmented Search campaigns (only for proven collections or categories)
Output: A custom, performance-first campaign architecture — mapped to your product mix and business stage.
Phase 2: The Segmentation Engine
Rebuilding Your Campaigns For Control, Clarity and Scale
After the teardown, we rebuild everything — from scratch. No patch jobs. No black-box automation.
What we implement:
- Segmented Shopping:
- High-performers, mid-performers, poor performers, new launches (this could differ for your brand)
- DSA-Led Search:
- We route traffic from Search directly to product pages, not vague collection pages
- Higher intent = higher conversions
- Selective Manual Search:
- Only for collections/categories with proven performance signals
- Smart bidding, negative keyword architecture and budget guardrails layered in as scale levers — not band-aids
Output: A transparent, testable and scalable Google Ads system that responds to data — not randomness.
Phase 3: The Performance Flywheel
50+ Point Continuous Improvement Framework
Once live, we don’t “set and forget.”
We run your account through a proprietary Continuous Improvement (CI) Framework every single week.
How it works:
- Weekly optimisations across a 4-week rotation:
- Search campaigns
- Shopping campaigns
- DSA campaigns
- Display & Video
- Across each week, we run 50–60 targeted checks and optimisations:
- Bid adjustments
- Budget redistributions
- Product exclusions
- Segment expansions
- Search term audits
- ROAS pattern analysis
Output: A compounding performance system.
ROAS improves, waste shrinks and every week, your account gets sharper.
Why It Works
Because scale isn’t built on guesswork — it’s engineered through segmentation, structure and ROAS clarity
- It’s segment-first, not PMax-first
- It’s built around in-platform ROAS, not vague metrics
- It uses Shopping segmentation as the core growth engine
- It uses DSA to unlock Search performance at scale
- It’s manual and methodical, not automated chaos
- It adds manual Search campaigns only where they’re proven to work
- It’s been tested across $59M+ in managed spend — and counting
This isn’t another ad account tune-up. It’s a system designed to win — and built to scale.
Naomi Abood: Operations Manager
“Working with Ramzy has been amazing! He has a refreshing and creative approach to data analysis and setting up campaigns to achieve the best results, as well as monitoring their performance.
I have been working with Ramzy for several months now and have seen a steady growth, ROI and a decrease in spend which is a great sign in effectiveness and efficiency.
He is energetic, proactive and professional who I highly recommend to any business looking for a change or restructuring their Google Ad Campaigns. Highly recommend Ramzy ⭐️⭐️⭐️⭐️⭐️“
eCommerce Account Performance
How our eCommerce client accounts perform and how yours could too.
$4.34M Spend – 4.33 ROAS – $18.8M Revenue
$957K Spend – 7.68 ROAS – $7.35M Revenue
$337K Spend – 11.22 ROAS – $3.78M Revenue
$157K Spend – 15.27 ROAS – $2.39M Revenue
$9.1K Spend – 9.07 ROAS – $82.5K Revenue
$4.12K Spend – 12.19 ROAS – $50.2K Revenue
Rick Agraval: Head of eCommerce
“Ramzy brings a refreshing approach to media buying in the Google Ads space. Outside his proactive communication and partnership approach, I value his emphasis on taking the time to understand our goals.
He’s shown the ability to pivot when needed, and provide actionable insights that improve our ROI.”
Who We Are
A team of dedicated Google Ads experts led by our founder Ramzy Ibrahim.
Ramzy Ibrahim
Google Ads Expert & Founder
Operate with precision. Scale with principle. Deliver with proof.
I don’t chase hype, I build systems.
I don’t pitch what I haven’t battle-tested.
I don’t hand clients to juniors — because when someone trusts you with their brand, you treat it like your own.
My work isn’t about clicks. It’s about outcomes.
My clients don’t pay for effort. They pay for profitable growth.
I’d rather grow slow and right than fast and shallow.
I don’t build noise. I build leverage.
Quiet confidence. Measurable impact. Zero fluff.
That’s the standard. Anything else is just performance theatre.
For a full list of my client reviews and resources, be sure to check out my LinkedIn profile.
Co-Founder and Director: Vivian Zhan
“Working with Ramzy has been great! He has a well structured approach to data analysis and campaign setup to achieve the best results.
We have seen continuous month-to-month growth to revenue and profit for our brand, enabling my team to confidently take a step back from advertising and leave it to the experts at Green Mint Digital.
Additionally, Ramzy is a very open-minded individual and always maintains a professional and positive style of communication. We at OZ Smart look forward to our continued journey in eCommerce together! 5 ⭐ Highly Recommend!”
Our Performance Guarantee
We’re so confident our 3-Phase ROAS Scaling System™ will deliver results —
That we operate on a month-to-month basis, with no lock-in contracts.
Let’s Scale Your eCommerce Brand
Tell us more about your business and book your 1:1 Google Ads strategy session.
We’ll dive deep into your account, uncover what’s holding you back and map out a clear path to scale.
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