The Google Ads 30 Days 10.22X ROAS Strategy

We’ve recently transformed a client’s account.

In under 30 days, we took it from this (August 2024):

To this (September 2024):

A 10.22X improvement in ROAS (alongside increased revenue as well).

Here’s the performance improvement across both months:

The crazy part?

It was achieved with only one strategy.

Here it is:

10.22X ROAS Strategy: Campaign Consolidation

You read that correctly…

Campaign consolidation.

Let’s focus on the account’s Shopping campaigns.

Before they looked like this:

You can see there are 8 in total.

After they looked like this:

That’s a total of 3.

Here’s a clear before and after of these campaigns:

You will note:

Top Store Performers (were maintained)
Poor Performers (were maintained)
The 6 segmented category campaigns (were merged into one Top Online Performers campaign)

That’s the strategy.

It was really that simple.

Consolidated campaigns = Consolidated data

And…

The more performance data in a single campaign (conversions, conv. value etc.)…

The more fuel you’re giving Google’s AI to optimise against.

Meaning:

The more you centralise data points and signals:

The more conversions your campaign will drive for you.

You can work with us directly and we’ll optimise your account.

Simply fill out the form and take the first step to transforming your ROAS.