The Google Ads 30 Days 10.22X ROAS Strategy

Most eCommerce brands chase dozens of optimisations.

Tweaks here. Bid changes there. Endless experiments.

But sometimes, growth comes from a single move.

That’s exactly what happened here:

In under 30 days, we took a client’s account from this (month 1):

To this (month 2):

A 10.22X increase in ROAS.

Revenue up.

Profitability up.

Here’s the performance improvement across both months:

And the best part?

It was achieved with just one strategy.

The 10.22X ROAS Strategy: Campaign Consolidation

You read that correctly…

Campaign consolidation.

Let’s focus on the account’s Shopping campaigns.

Before they looked like this:

You can see there are 8 in total.

After they looked like this:

That’s a total of 3.

Here’s a clear before and after of these campaigns:

You will note:

Top Store Performers (were maintained)
Poor Performers (were maintained)
The 6 segmented category campaigns (were merged into one Top Online Performers campaign)

That’s the strategy.

No complex bidding hacks.

No radical account rebuild.

Just consolidation.

Google’s algorithms thrive on data.

Every conversion. Every dollar of revenue. Every signal.

When campaigns are split into too many silos, your data gets scattered.

Fewer conversions per campaign = weaker signals = slower learning.

But when you consolidate?

In other words:

More centralised data → more powerful optimisation → more conversions.

That’s why this one shift drove a 10.22X improvement in under 30 days.

If your campaigns are fragmented, you’re leaving profitable revenue on the table.

We’ve used this exact strategy to transform accounts across multiple verticals – and it works again and again.

Fill out the form and let’s map this to your account so you can scale with clarity, control and consistent growth.

"*" indicates required fields