The One Strategy I Use To 2-5x Client Revenue

Super light post today — just a quick walkthrough of the strategy that’s helped our clients generate results like this:

This isn’t magic — it’s structure.

To recap, here’s the setup we use:

Account Foundation

For eCommerce brands, one thing’s consistent:

Google Shopping campaigns are the foundation of profitable acquisition.

They’re often your highest-volume, highest-ROAS traffic source.

This structure is built to maximise returns from your top-performing campaign type — by segmenting your catalogue based on performance.

We run 4 tightly segmented Standard Shopping campaigns:

Important pointers:

Note: If you don’t have enough conversion data within your account, you’ll need to start with manual CPC instead.

There are a few nuances to this strategy depending on how many products you have.

Typically <200 products will start with a segmentation of:

Why is this the case?

Campaign data consolidation.

To maximise campaign performance, you need to consolidate as much as possible (when you have <1,000 products).

The more data you give Google’s AI:

The better it becomes at optimising against your key conversion signals.

On the other hand, if you stock 5,000-10,000+ products, you may want to segment this structure on a category level, for instance:

Category A:

Category B:

Again, based on your brand will determine the best way to set this up.

When it’s all done, this is how it should look in your account (if you’ve gone for the 4 Shopping campaign set up):

As you can see, this is where real ROAS growth for DTC brands occur:

Remember:

This structure works — but it takes time, testing and a sharp eye to get right.

If you’d like a second set of eyes (or full hands-on management), we’ve got you.

We’ll audit your setup, spot what’s holding you back and show you how to scale toward 6–9 figures.

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