Google Ads Checklist

The proven, tried and tested system I’ve developed to build:

250+ Google Ads accounts and thousands of campaigns.

If you’re looking to generate $$, this is your new secret weapon.

Today you get full access to my campaign framework:

Account build and structure
Recurring optimisations
Bespoke optimisations

Across Google Ads:

Search
Display
Shopping
Remarketing

Here’s a sneak peak of what’s to come:

The Checklist

Here’s a link to the Google Ads checklist and framework.

First, make a copy:

https://docs.google.com/spreadsheets/d/1jVuXSaEZyuyxIBpSRbQA4ynAfyJ_Hex-vmP3EV7uLnE/copy

Google Ads Framework Overview

Second, get familiar with the framework.

The spreadsheet has 4 tabs, one for each campaign type:

Search
Display
Shopping
Remarketing

Each tab contains a mix of:

Campaign build
Recurring optimisations
Bespoke optimisations

Here’s how these work:

Campaign build: Required tasks to create campaign
Recurring optimisations: Do these daily/weekly/fortnightly
Bespoke optimisations: Do these monthly

Campaign Building: Starting With Search

For service (lead generation focused businesses) and eCommerce brands:

Start off with the Google Ads Search campaign building.

In particular the account build and structure section.

In the order of which they appear:

Start with “Business analysis”
And work your way down to “First week optimisation pass”

This process will take you through the foundation of what makes a solid account and campaign structure, in particular:

Keyword research
Strategic campaign grouping
Campaign naming convention
Ad group creation and segmentation

Here’s an example of how this would look for a company selling mattresses in Australia:

Getting this right will set you up for the best overall success long-term.

It’ll also give you an incredibly strong understanding of the active demand for your services/products and how this translates to a great campaign architecture.

From here you can move onto more advanced Search campaign strategies and other campaign types.

Campaign Building: Starting With Shopping

This is purely for eCommerce and DTC brands that want to first leverage Google Shopping campaigns.

Also keeping in mind you’ll need to be quite familiar with Search campaigns and how to build them.

(this strategy still requires you to be confident in building and optimising Search campaigns).

With this strategy:

You first build your Shopping campaigns
Activate and let them run for 1-2 months
Review the “Search terms” report data
Take the top performing keywords
Use them to build Search campaigns

Here’s an example Search terms report and the performance metrics you should be focusing on, in particular:

Conversions
Cost / conversion
Conversion rate
Conversion value
Conversion value / cost

When building Search campaigns, remember:

Campaign themes
Campaign consolidation
Continuous optimisations

Build and craft your Search campaigns in a way that:

Compliments your Shopping campaigns and
Improves your overall account performance

Need Help With Your Google Ads Campaigns?

Our team of Google Ads pros can setup and manage them for you, simply fill out this form to get started.