Google Ads Countdown Timers (Customisers)

The forgotten Google Ads growth hack:

Countdown timers (aka customisers).

With big sales just around the corner…

These will do wonders for your campaigns:

Today’s post is short and sweet but…

Don’t underestimate the power of this feature.

Here’s an overview of what’s to come:

Countdown Timer Overview

These are dynamic customers applied within Search campaign ads.

This is how they look once applied:

You’ll notice headline 2 reading:

“Hurry, Ends In 2 days”.

The “2 days” is actually updating automatically.

Here’s the same ad the following day:

You’ll notice it now reads:

“In 16 hours”.

And a few hours later:

“In 11 hours”.

Once the countdown timer is setup, it does exactly that.

Automatically counts down your sale.

This is great because it:

The best part?

Setting this up is super easy.

First, fill out headline 1.

We found it’s best to mention the sale:

“Our Biggest BFCM Sale 70% Off”

Then fill out headline 2.

Start by introducing some urgency:

“Hurry, Ends In”

Then what you want to do is type “{” and select “Countdown”:

Finally, select the dates you want to run the countdown.

Then apply it to your ad.

Note: We found activating it 3-5 days before the end of sale works best.

Make no mistake about it:

This feature is under utilised.

And setting it up is will give you…

A massive competitive advantage in Search.

You can work directly with us to manage and optimise your campaigns.

To get started, fill out the form and take the first step to transforming your brand’s growth.