Google Ads Search and Shopping Calculator
The killer, tried and tested tool I’ve developed to build and optimise:
5,000+ Google Ads Search and Shopping campaigns.
If you’re looking for a proven way to generate $$, this is your new secret weapon.
Today you get full access to my custom proprietary tool:
- Forecasted campaign performance
- Calculations on a keyword level
- 100% bespoke to your brand
Here’s a sneak peak of what’s to come:
The Calculator
Here’s a link to the Google Ads Search and Shopping calculator:
First, make a copy:
https://docs.google.com/spreadsheets/d/1PR5hiBe0JT2qfGyQmXigrRQUjugQIJBesy1XOPf2sB8/copy
Google Ads Search and Shopping Calculator Overview
Second, get familiar with the calculator.
The top section (rows 6-21) is for you to update:
- Enter your keywords starting from cell A7
- Update the avg. monthly search volume
- Followed by the estimated CPC and
- Finally the estimated CTR
This will automatically calculate estimated clicks (column E).
The bottom section (rows 23-34) populates based on the data you entered in the top section.
However you still have to update:
- Estimated conversion rate (row 27)
- Average order value (row 29)
- Average purchase frequency (row 33)
After doing so, the calculator will return these key metrics:
- Estimated monthly sales (row 28)
- Estimated monthly cost (row 31)
- Estimated monthly revenue (row 32)
- Customer lifetime value (row 34)
Which you can leverage to make strategic decisions on a:
- Category
- Product or
- Service level
To determine whether you want to:
- Spend more on a collection or service
- Expand into a new category
- Reduce wasted spend
Overall it’s a great forecasting and researching tool which we leverage to make strategic decisions for our clients.
Need Help With Your Google Ads Campaigns?
Getting this right can be challenging especially when you’re looking to scale your campaigns.
If you need help, our team of Google Ads pros can create a strategy, setup and manage your campaigns.
Take the first step to increasing your revenue by simply filling out this form.