The Google Ads 10X Growth Blueprint
Having worked on over 243 eCommerce accounts…
These 3 strategies have the greatest impact on growth for our clients at Green Mint Digital.
If you want to achieve results like this:
Or this:
Read on.
3 strategy overview:
Strategy 1: Product Segmentation
Grouping all products into one campaign is a killer.
Just look at this, 47,876 products in one campaign, a complete no go:
Instead:
- Review product data and
- Segment products into performance based Shopping campaigns
It’ll allow you to focus budget:
- On the products that are performing and
- Remove it from the products that aren’t
Here’s an overview of what this looks like.
Each green rectangle represents a new campaign segmentation:
Strategy 2: Ditch Performance Max Campaigns
Why?
Minimal visibility and control.
Instead use:
- Standard Shopping campaigns
- Standard Search campaigns
- Dynamic Search Ad campaigns
It’ll give you the control and visibility to properly manage:
- Budget
- Inventory placement
- Branded vs non-branded traffic
Here’s a visual to help you illustrate this:
Strategy 3: Website and Campaign Architecture
It’s no surprise that the better optimised your website, the higher the conversion rates will be.
Here’s how this works:
- The more organised your site
- The more organised your campaigns
- The more profitable revenue you’ll generate
Why is organisation critical:
- When your site structure is clear
- Your categories are organised
- Products are easy to nav to
Which leads to very structured paid media campaigns.
Pair this with an optimised website user experience and you’re maximising the impact of your media spend.
The key for online success?
Having a holistic approach to digital marketing.
Here’s a visual representation of how this looks:
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