The Google Ads 20.6X Pro Level Optimisation Blueprint
From $0 to $3,320,000 in 23 weeks:
How?
Using our Google Ads 20.6X pro level optimisation blueprint.
I’ve never shared this before.
And today…
You get complete access.
Make no mistake about it:
This will be your new secret weapon to campaign optimisation.
Here’s a quick overview:
1. Campaign Overview
Before we get into the optimisation blueprint.
It’s important to give you an outline of the campaign architecture.
Here’s a summary:
- 3 Search campaigns
- 1 branded
- 2 non-branded
- 14 Shopping campaigns
- 1 branded
- 13 non-branded
- 3 Remarketing campaigns
It’s important to note this architecture because…
The optimisations follow this foundation:
- Search campaigns
- Shopping campaigns
- Remarketing campaigns
Segmented by:
- Brand and non-brand and
- High performing inventory placements
You’ll notice no Performance Max campaigns.
If you want to know why this is, check out:
Why you should ditch Performance Max campaigns.
Also, before you proceed to the optimisation blueprint…
If the above campaign architecture is a little too advance, check this out first for a breakdown of it:
The $57.2M Google Ads eCommerce guide.
It’ll give you more context and allow you to follow on the next section better.
2. The Optimisation Blueprint
There’s no easy way about it.
This is a pro level blueprint.
It consists of:
- Running multiple split tests,
- At the same time and with
- Quick implementation
You run the tests in:
- 7-14
- 15-30
- 30-60
Day cycles.
Across your entire campaign architecture.
Note: The duration of the tests is dependant on your campaign daily spend and the type of test you want to run.
To help you understand this better…
Here’s a visual of how it looks:
The result?
Supercharged account growth because you’re:
- Testing
- Applying the winners
- Across all your campaigns
At the same time.
(Instead of testing one variable at a time. This can easily 4-7X your testing process, drastically reducing timeline whilst amplifying performance impact).
Then rinse and repeat this process within your set testing windows until…
You’ve gone through all your core tests.
The above example was for Search campaigns.
However the exact same split testing structure can be applied to all your other campaign types as well.
3. Types Of Split Tests To Run
Now that we’ve gone through the optimisation blueprint:
To help you get started with your split testing…
Here’s are a few of our favourites to run:
- Headlines
- Descriptions
- Landing pages
- Product images
- Campaign assets
- Budget expansion
- Budget restriction
- Product inclusions
- Product exclusions
- Campaign modifiers
- Campaign structuring
- Category consolidation
- Category segmentation
- Customer acquisition goals
- Customer Match lists & bidding
Bonus Pointers
The key to successful split testing?
Structure and organisation.
Running several tests at the same time can be tricky to manage.
Be sure to implement a clear framework to help you track everything in one place (below is an example to help you get started).
Also, be sure to label your tests within Google Ads.
Ready To Scale With The 20.6X Optimisation System?
This framework took one brand from $0 → $3.32M in just 23 weeks.
But implementing it properly takes time, expertise and precision.
That’s exactly what we do for our clients – building and managing campaigns with the same system that’s already driven 20.6X growth.
→ Fill out the form below and let’s map out how it can work for your brand.
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